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LATEST PUBLICATIONS



How controlling your recommendations system can drive sales growth

October 11, 2017

Via: Digiday

It’s impossible to open up a business publication today without reading something about the changing landscape of retail.  First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]


Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward […]


3 Simple Ways to Protect Your Content on Social Media

September 6, 2017

Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that […]


Marketing Channels, Social Media Marketing

As Facebook Live video dreams fade, publishers look again to Twitter

October 11, 2017

Via: Digiday

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service […]


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

October 10, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]