4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]

Automation, Marketing Technologies

New Research Reveals How to Optimize Marketing Automation

July 10, 2018

Via: Convince and Convert

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according […]

Email Marketing, Marketing Channels

11-point Checklist to Increase Email Clickthrough Rate

July 9, 2018

Via: Target Marketing

Don’t schedule your next list email just yet. First, take a look at this handy checklist (hopefully you print it out and tape it up in your office) to ensure you’ve maximized the perceived value of what your customers will […]

Big Data, Customer Data

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Via: Econsultancy blog

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less […]

Automation, Marketing Technologies, Other technologies

5 Ways AI Can Solve a Brand’s Marketing Problems

July 6, 2018

Via: Adweek

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably […]